Guide · 7 November 2026 · 1 min read
Invitation Paper Guide: Coated, Kraft, Textured and Pearl Papers
Paper sets the first impression of your invitation. We explain the differences between coated, kraft, textured and pearl papers, how to choose the weight and which paper suits which design.
When an invitation reaches your guests, the first thing they notice is the texture and weight of the paper. The right paper makes even a simple design look elegant.
Coated paper
- Its smooth surface gives vivid results for photo and colourful designs.
- Comes in matte and gloss; matte is usually preferred for invitations.
- A budget-friendly choice.
Kraft paper
- Perfect for natural, rustic and boho concepts.
- Looks striking with white ink or foil printing.
Textured papers (linen, laid)
- A subtle texture you can feel with your fingertips.
- Gives classic and elegant designs a premium feel.
Pearl papers
- Shimmers softly in the light for a luxurious look.
- Pairs beautifully with gold or silver foil details.
How to choose the weight
- 250–300 gsm: light and economical.
- 350 gsm and above: sturdy and premium; the most popular range for wedding invitations.
If you are unsure, ask our designer on WhatsApp during the free pre-design stage.
See your invitation with a free pre-design
Choose your design and send your details; our designer will send your pre-design on WhatsApp.
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